CRM Systems

CRM Systems 

Сustomer's word is law. This is the rule of modern business, and wins the company that better implements the strategy of CRM (customer relationship management). To simply develop a customer database and organize work with it is not enough. To ensure the sales success you need to:

• establish a long-term trusting relationships with customers;
• provide them with the highest level of service;
• offer them the most relevant services.

Experience of leading companies shows that to achieve these goals you should be able to:

• store all information about customers, history of interactions, services provided (orders), etc., in one place;
• record any interaction and use it as efficiently as possible, with the use of all technologically available channels;
• receive and process statistical data to analyze it for making appropriate decisions.

There is a lot of software today that is used to solve (to larger or smaller extent) each of these tasks separately. But only such solutions as CRM systems combine marketing, sales and service into one. Thus, employees are exempt from the extra time spent on the interaction between departments, information retrieval, continuity of personnel, accounting, and can concentrate all efforts on customer satisfaction.

According to analytical data, the use of CRM systems can give significant results:

• reduce business costs up to 35%;
• reduce the cycle of sales up to 30%;
• reduce operational and management costs up to 20%;
• decrease accounts receivable up to 15%;
• save current assets up to 5%.

Please note that maximum effect will be achieved only in case of bringing all business processes in line with the principles of CRM and understanding the goals of implementing the system at all levels.

A modern CRM-system includes such modules as:

• SFA (Sales Automation) – contact management, customer service, generating reports, automating the preparation of commercial proposals;
• MA (Marketing Automation) – analysis of the target audience, user segmentation, management of potential transactions, products database;
• CSS (Customer Service and Support) – history of appeals, applications monitoring, defining common problems. Integration with previous modules makes it possible to use every contact with customer for offering him additional services / products.

CRM-systems have develeped into extended version – WEDEUSXRM systems, in which the basic modules are complemented with additional functionality (personnel management, interaction with suppliers, financial accounting and etc.). Thus, the customer gets the system, which covers the full cycle of the company and provides automation of all necessary business processes.

Our company offers you full-featured solutions developed by experienced experts and well-established in business management.